Capital FM & Bumble Partnership
Global Brand: Capital
Audience: Female aged 18-35
Services: Co-branded responsive competition page
Tools: Photoshop, Sketch, Invision
Key Campaign Aims:
- Driving awareness of Bumble’s unique products that help facilitate their audience in the new era of digital dating (eg. Video Calling).
- Encourage Women to now look to adapt their dating habits and connect with people by ‘making the first move’ using Bumble.
Driving awareness of Bumble’s unique products that help facilitate their audience in the new era of digital dating (eg. Video Calling). Women will now be looking to adapt their dating habits and will be connecting with people virtually.
Dates are progressing differently with people going from messaging to having a conversation via video call. We aim to normalise Virtual dating, gain brand awareness for being a culturally aware and responsible dating app, during this time of social distancing. Show that Bumble continues to be committed to supporting safe and equal virtual connections.