Capital FM & Virgin Media Partnership
Client: Virgin Media
Global Brand: Capital
Audience: Have it Allers – 35-55 yrs , ABC1 Families with children in the household, Streamers & Dreamers, 15-34 yrs, students, house shares/renters
Services: Co-branded responsive competition page
Tools: Photoshop, Sketch, Invision
Overview:
Designing a responsive competition page to host a competition on Capital website, sponsored by Virgin Media. The prize mechanic required the user to tell us an amazing story and we’ll ask the Capital breakfast team whether it deserves their Seal of Approval. The Prize ranged from £1000 – £3000 in cash.
Key Campaign Aims:
Create awareness of the Virgin Media Sale through fame, recognition and engagement with the Seal of Approval.
Encourage use of snapchat filters by using Globals own Capital Breakfast talent including Roman Kemp and Vick Hope.
