Capital FM & Bumble Partnership
Global Brand: Capital
Audience: Female aged 18-35
Services: Co-branded responsive competition page
Tools: Photoshop, Sketch, Invision
Designing a responsive competition page to host a competition on Capital website, partnered with Bumble. The prize mechanic required the user to answer a Bumble philosophy related question for the chance to win.
Key Campaign Aims:
Driving awareness of Bumble’s unique products that help facilitate their audience in the new era of digital dating (eg. Video Calling).
Encourage Women to now look to adapt their dating habits and connect with people by ‘making the first move’ using Bumble.
£200 to spend at Just Eat, a Samsung 43 Inch Smart 4K HDR LED TV, a Samsung all-in-one Sound Bar and a 2-month Now TV subscription with Entertainment and Sky Cinema.