Capital FM & Virgin Media Partnership

Client: Virgin Media

Global Brand: Capital

Audience: Have it Allers – 35-55 yrs , ABC1 Families with children in the household, Streamers & Dreamers, 15-34 yrs, students, house shares/renters

Services: Co-branded responsive competition page

Tools: Photoshop, Sketch, Invision

Key Campaign Aims:

  • Create awareness of the Virgin Media Sale through fame, recognition and engagement with the Seal of Approval
  • Push people to enter the competitions

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